Why, hello there. I’m Johanna.

I am a designer, speaker, and educator in DC, specializing in UX/UI design. I create tools that help people navigate complex processes.

Photo of Johanna

About me

I've been designing in DC for over a decade, and have been lucky to collaborate with some great teams—as a freelancer, in-house, and at an agency managing other designers. I work with mission-driven organizations and in civic tech. Most recently, I was a founding team member of IRS Direct File, a groundbreaking new tool that allows taxpayers to file their taxes online, for free, directly with the IRS.

For me, how you build something (and who you include in the process) deserves just as much care and intention as the product itself. I work hard to foster supportive teams that build empowering tools together.

Illustration of Capitol building

How I work

I shape my role to the needs of the project. Sometimes this means leading the team. Other times it’s about pitching in wherever I can be of help. I can often be found:

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    Conducting user research

    Early and often, so we’re grounding our work in the goals, needs, and challenges of real users.

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    Creating userflows

    And other diagrams, to help us better understand complex processes and map out early ideas.

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    Tackling information architecture

    Organizing and structuring content so people can find what they’re looking for with ease.

  • Icon of a wireframe of a wepage

    Drafting wireframes

    Or other low-fidelity sketches, to help center early conversations around content.

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    Designing prototypes

    With details on how a tool will look and function, which will be handy for usability testing.

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    Running usability tests

    On in-progress work, so we can make decisions based on real user feedback and experience.

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    Building design systems

    That increase brand consistency and provide a shared framework for designers and engineers to work with.

  • Icon of a laptop showing both a styled webpage and code

    Collaborating closely with engineers

    Aka the team feasibility experts, whose input is key to designing work that can actually be implemented.

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    Leading working sessions

    With cross-functional teams, to problem solve and iterate on ideas together.

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    Wondering who is missing from meetings

    And then inviting teammates with those key perspectives and expertise to the next meeting.

Folks I've worked with

Talking about design

I’ve learned so much from the DC design community over the years and do my best to pay that generosity forward.

Teaching

I've taught courses at General Assembly and American University, and guest lectured at MICA. Topics include design fundamentals, web design best practices, tech ethics, career lessons learned, and strategies for thinking through design problems.

Speaking

I’ve presented on a variety of design topics at DC Design Week, NoVA UX Meetup, Public Affairs Council, Buzz Advocacy Summit, and Advocacy Leaders Network. And I’m open to new speaking opportunities.

Illustration of Johanna speaking in front of a group of professionals

Lagniappe

Hometown  |  Pensacola, FL

Favorite typeface  |  Ostrich Sans, of course

Favorite book on design  |  You’re My Favorite Client, by Mike Monteiro

Desk bobblehead  |  Terminator (T-600)

Claim to fame  |  3-time semifinalist in the Washington Post Peeps Diorama Contest

Let's work together

Looking for a strategic web design partner, a speaker for your next event, or just want to say hi? Drop me a line.

Send an email