App UX & Design
I’m a big fan of farmers’ markets but have struggled to find consistent information about them online, since they’re seasonal and temporary. This was particularly challenging for me when I first moved to DC and didn’t know the area very well. I wondered if other people had the same problem.
My proposed solution was an app that makes it easier to connect to local farmers’ markets on-the-go.
I looked at the online presence of local DC markets (the Washington Post lists over 170) and found that the quality of available information varied significantly. Some sites were great, and some were outdated.
I also visited a number of local markets and interviewed customers & vendors about their goals & pain points. I also ate many baked goods.
Since the market managers often weren’t at the markets when I stopped by, I emailed some with questions about business challenges they face and how they get the word out about their markets. I was pleased to get a handful of responses.
Based on my research, I identified 4 types of potential users for my app. I decided that tackling the needs of all 4 at once would be too much, so I focused my Minimum Viable Product (MVP) on just 1 user, the Newbie Customer.
To increase community access to healthy food by serving as a single point of reference for farmers’ market info and providing DC-relevant attributes as filters.
For my MVP, I chose 3 main tasks for the app:
Users browse for farmers’ markets with the following filters:
I also identified several tasks for later exploration, including letting users request notifications on specific criteria/events and allowing business users to create business accounts where they could update their information.
I created a straightforward design for the app focused on a sentence-structure search. I tested first with wireframes and later with high-fidelity comps. I got positive feedback on the usability of the app, but more testing is needed to evaluate the usefulness of the specific search criteria.
The Indivisible Project
American Antitrust Institute